 | Who is Profit Partners?
Profit Partners are marketing experts devoted exclusively to the health club industry. We do something very unique in the health club industry. We eliminate
many of the problems club owners have when trying to grow their business
and make more money. Back to top
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| | What do you do different than other marketing companies?
NO ONE does what we do.
We have developed unique systems and tools, focusing attention on the only 3 ways you can make money owning a health club. We call it THE MARKETING FOUNDATION.
The Foundation will increase new member sales, increase member spending and improve your member retention.
Other marketing companies focus on selling you Tactical Marketing pieces (Ads, Postcards, Flyers, Brochures).
Profit Partners helps create your STRATEGIC Marketing prior to any TACTICAL pieces. Tactical is "What you say"; Strategic is "How you say it", "Who you say it to" and "When and How often" you say it. We bring the 2 together and get better results than traditional marketing companies.Back to top
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| | My market is different. How do I know it will work here?
This is the key to our success. Other ad agencies think they can drop an ad that worked in NYC or Kansas City into your club and have the same results. That's a load of crap. Your marketing MUST match your marketplace. Before we release one marketing piece, we study your marketplace. There are 4 areas that need to be considered when building out your marketing...(1) Your Inside Reality (2) Your Member's Opinions (3) Your Unique Selling Points and (4) Your Competitive Intelligence.
These four factors are what create the perceptions in your prospects mind. Use them correctly, and you'll dominate the market. Back to top
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| | What do you mean "It's all done for me"?
Club owners are busy. Time is money. The Marketing Foundation was built to be installed quickly and efficiently to begin producing results...quickly. From your money-making website, to member and prospect newsletters, external campaigns, lead generators, training for front desk and sales associates, our proprietary prospect and member AutoPilot system and so much more. Month in and month out we'll get you up and running, be avaialable for all your questions and needs, and provide you with proof that the program is making you money and saving you time.Back to top
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| | How does The Marketing Foundation save me money?
Most health clubs have a monthly marketing budget - external ads, promotions, mailers and the newspaper. We run a quick ROI in most cases we can quickly find ads that are not even paying for themselves. You will no longer be paying for "trial and error" marketing. Our #1 concern is to increase efficiency for both your marketing AND your staff. Back to top
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| | What's included with my sales campaigns?
Six times a year we present you with a fully developed and turn-key package to exploit certain holidays, events or time of year. They look like nothing you see from every other gym and club. Depending upon your budget you can tailor the package to include posters, flyers, door hangers, lead boxes, postcards and so much more. Critically important, we'll build your website landing page to 'capture' all the leads that respond to your offer. Your time and effort will be significantly reduced from what you're doing today. Remember, it's all done for you! Our preferred printing arrangements even save you money over what you can buy on your own. Nothing was left to chance!Back to top
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| | What other costs should I expect?
The cost of the program itself is all inclusive. You can expect (and should!) to continue running your current ads and marketing. We'll make available to you discounted printing through our preferred vendor, along with campaigns that are aimed at driving traffic through your door. Whether you spend $500 or $5,000 a month on advertising, the campaigns and lead generators can be tailored to meet your budget.Back to top
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| | Why can't I do this as effectively on my own?
You can. The reason most don't is that it's just too darn time consuming and much more expensive than The Marketing Foundation. How long will it take you to survey your members, create a money-making website, develop your unique selling points, do competitive intelligence on your top competitors, train your front desk to properly handle incoming calls and drop-ins, create powerful closing tools for your sales team, build out powerful and tested monthly lead generating campaigns...get the point?
It is all done for you. We have it built. You can have it all - simply, quickly and very inexpensively. You and your team focus on your members. We focus on saving you time and making you money.Back to top
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| | What can I expect?
You can expect to have a whole different perspective and understanding of marketing after working with us. After installing The Foundation program you will know more about your club, your members, your competition and what makes you unique and different than you've ever comprehended.
Armed with that information, tools and resources that we give you, you'll generate more leads, convert more prospects to tours, close more sales, keep members longer and sell more products and services to your current members.Back to top
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| | How do I get started?
It is easy! you can begin today and we'll send out a kit of preliminary tools and resources that we'll be using throughout the year. Check it out and take an additional 10 days without any risk. If you don't love what you're seeing, let us know. We'll refund 100% of your first month's fee...no questions asked. Once on board, stay on month to month with no long term contract or sneaky terminations clauses. If you're like 99.5% of our clients, you'll be around for a long time!Back to top
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| | Why does your program work where others fail?
The Profit Partners system works where others fail for two very important reasons.
First, we are unlike other marketing companies who build you a website in a day, take your logo and stick it on 5,000 postcards for you and drop off a piece of member retention software. Anyone can create TACTICAL marketing pieces. But they do not work by themselves.
Second, we add to our system the all important STRATEGIC marketing information and resources based upon your Inside Reality, the competition in your area, your members opinions, your unique selling points and a clear message of that needs to be said and to whom to get the best results. No other marketing firm combines both TACTICAL and STRATEGIC marketing to create powerful and effective results.Back to top
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| | What GUARANTEE do I have this will work for my club?
With This 100% Risk-Free guarantee, you really can't afford NOT to invest in your own success
Your satisfaction in using our program is completely guaranteed.
That means you can try out everything ~ at our risk ~ for 10 days while you see if it is a good fit for you or not (we are pretty confident that it will be).
You can test the products, review the plan of action, read the information, sample the templates, view some websites, see live ads, learn about your competition, and receive all your FREE Bonuses.
But if you don't believe this is the best way for you, we honestly want you to ask for your money back.
And we'll let you keep any free bonuses you've received from us as our way of thanking you for giving it a try.
There is absolutely no risk, whatsoever on your part. The burden to deliver is entirely on us.
If you are not totally satisfied, then we are the loser, not you.
Look at it this way -- the cost of our program is really a drop in the bucket. Heck, if you only manage to close 1 new memberships a month, this will have paid for itself. Back to top
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| | Can I see samples of this marketing?
Absolutely. For obvious reasons, we won't post our products and promotions on our website. We enjoy showing off our websites and programs. To see a special viewing of our marketing, give us a call 732.419.9001 and request your very own 'show and tell'.Back to top
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| | What types of clubs does this work best on?
Our system and programs were built exclusively for health club owners and their team of professionals. Our system will be successful for any motivated owner who is faced with at least 2 or 3 local competitors. Clients have included very urban locations, such as NYC and LA, to rural operations in the mid-west. Owners with as few as several hundred members to a few thousand can benefit from our proprietary system.Back to top
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| | Who needs to be involved from my club?
We believe implementation will succeed if the owner is actively involved in our program.
If you have a Sales Manager or Operations Director, they would benefit from using our program.Back to top
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| | How often do I need to change my message and promotions?
Marketing is fluid. It is constantly changing and evolving as you and your staff can handle more. Most effective promotions last 60 days. This gives you time to get the word out, capture a ton of new leads and close some new members. To be effective you MUST change things up. The buying cycle for a new member is between 60 and 90 days. If they keep seeing the same deal from you, they lose their sense of urgency. If they believe they can get it anytime they want, they will procrastinate. Your website must reflect that too. It must be current and tie in to your promotions.Back to top
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| | What happens after 12 months?
Your club will be driving more traffic through the door, making more sales, keeping members longer and getting them to open their wallets more often. We'll even reduce your monthly fee to make it a 'no-brainer' to stay on!Back to top
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| | Who owns the website you build for me?
You do. We get it up and running. If you like, you can take over total control after we get all of your tools and resources uploaded onto it.Back to top
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| | What type of marketing plan do you develop for me?
Our program gives you everything you need to run a schedule of internal and external campaigns. Because this program helps you get new members, keep members longer and gets them to spend more; a 12 month action plan is easily created.Back to top
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| | How do you determine where I should spend my marketing dollars?
Here is the rule. You only use what works. We work with you to identify the most cost effective way to send a powerful message out to your market. Many times a one page letter and $74 worth of stamps will get you more new leads than spending $6,000 on cable TV ads. Back to top
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| | Why is Strategic Marketing as important as Tactical Marketing?
You may have the most beautiful postcards, website, brochures and sales team in the state. Your club might be called "the best" by every member who's joined. If the marketplace perception is that you are no different and just another gym in town (Outside Perception) it doesn't mean a thing what you and your members think (Inside Reality) about your club. You will never dominate your market. Great marketing creates a bridge between your Inside Reality and your Outside Perception.
The only way to effectively do that is with very strong STRATEGIC marketing. What we mean is the "What you say" and the "How you say it". Strategic marketing that is developed for you that is combined with any tactical piece will lead your prospects to draw the conclusion that they'd have to be a fool to join any club other than yours, regardless of price.Back to top
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| | How much time do I need?
Not very much. In fact, you will actually spend LESS time working IN your business and more time working ON your business. With this system you will have more time to spend with your family and friends.Back to top
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